Manage Justice Credit Card How to Use Social Listening for Your Nonprofit Brand

By now, you’re steeped in social media, which is an essential ingredient of your digital marketing for your nonprofit. But as with everything in life, you have to get a little deeper into the details.The paramount rule for nonprofit fundraisers is to create and develop relationships with their donors and supporters. As the adage goes, people give to people.So, how does social listening factor into helping you develop and expand your brand, which ultimately leads to increased community engagement and funding?What is Social Listening?It’s fundamental to understand that social media is social networking. Meaning, that for your nonprofit brand to have the greatest success in engaging with your audience, you must be an active participant, and that means also listening. You can’t possibly provide to your supporters the content they want to see if you’re not listening to their interests and motivations. We know that we live in an era where a lot of the power has shifted from the brands themselves to the consumers.Imagine for a moment a conversation between you and someone else over the course of dinner. Let’s say you like this person whom you’ve recently met, and you have looked forward to the dinner. Now, let’s say that this person has spent the entire dinner talking about himself. He hasn’t stopped to ask you a question; he’s blathered on and on about whatever has come into his mind. You might have gotten in a word or two, but that’s about it.


So, how does that little story relate to social listening?Simple, if you’re not actively tracking–and understanding the context and meaning–of the comments and engagements by your supporters, you’re missing out on opportunities to develop content and have conversations that are relevant to them.Why Should I Develop Content Relevant to Donors? You may be asking yourself, why should you produce content that your donors want to see? Shouldn’t they be interested in your cause and give because you’re making an impact in your community?The short answer is no; they shouldn’t just give to you because of your mission.Think about it for a moment. Think about yourself and every person you know that’s younger than you. What’s the one device that it seems everyone seems to have on their person? If you’ve guessed the ubiquitous cell phone, you would be correct.Practically everyone has a cell phone. In fact, most people own a mobile phone, even if they don’t have a computer. And, within those cell phones are countless apps, messages, emails, articles, pictures, video, etc. We live in a connected and wired world, and all day long, people are tapping away on their phones.What Should You Understand About Social Listening?Social listening goes beyond the mentions. Seeing the alerts in your social media accounts or management platforms only touch the surface of what you’re supposed to be doing. You have to go deeper.Let’s go back to that restaurant and that dinner to understand what you should be doing with social listening. Again, you’re excited to be meeting this individual for dinner. Now, instead of a blowhard, he’s speaking about topics you both enjoy, and he also pauses and listens to what you have to say. In addition, he also asks questions and gets deeper into issues that you are both discussing. As you’re talking about an interesting topic, you’re both gaining more insight and understanding, and there’s context to relevant areas of the subject-matter.That’s social listening at work.When you’re doing social listening well, you’re not only getting feedback or connecting with someone, but you’re creating a deeper and more meaningful relationship. If someone is complaining about your brand (and in today’s world, people will take to social media to air their disappointments), by being actively engaged and understanding the issues, you’re listening.Alternately, let’s say someone makes a comment on social media about an event your organization held and that they loved attending. Instead of giving a generic “thank you” on social media, getting involved in a dialogue with a thoughtful response–especially if remember them from the event and can mention something that resonates personally–that type of engagement only helps you to leverage and expand your social networking.


When people understand that you are an active and engaged participant and listener, they care more about your brand and the work you do. When you take the time to personalize responses, understand the context and dig deeper for meaningful dialogue, you separate yourself from the competition.If you take the time to do social listening, in time, you will be able to track useful social media and community engagements, which will lead to increased brand awareness and, ultimately, funding. You can talk about areas in your nonprofit that people may want to understand more, and people will know that when they reach out and comment about you or to you, there’s a living person who cares about what they have to say. It matters. People want to be heard and, more importantly, listened to; so, move away from the generic replies, and see your mentions and comments as an opportunity to build relationships with supporters and your community.

Planning for Long Weekends

WORK! WORK! WORK! We all are very much occupied from Monday to Friday while continuously working at our desk with full dedication. Do not spare time for ourselves even when we are at home, What all we do after such a long tiring work is to eat and take rest during weekends, subsequently prepare ourselves for another upcoming Monday with all the tiring work grind again for rest of the week.

Who doesn’t want a break from routine? Who doesn’t want a long weekend to enjoy with family/friends? Who does not want to rejuvenate so to face the tiring and routine lifestyle again in office?

Everyone wants a break from hectic routine. Everyone wants to have fun and relaxation without being tensed about work, meeting deadlines and stressed out due to the pressure of meeting expectations.

Pre Planning for Long Weekend Outing

But then again, while going for a long weekend, escaping from your daily routine comes with a price of planning and packing in advance.

Planning requires many things to be considered beforehand. What should I carry with me? What should I wear on the journey?

What kind of dress should I pack for the party, the dinner, and trip to explore the city?

There are many things, you have to plan to go for a long weekend outing.

Packing these kinds of stuff is not a difficult or tiring task; the difficult task is to decide.

It is to choose which garb to pack. Let us help you a little in this weary task.

Here are some ideas that you might want to consider for attires to be packed.

“Travel and change of place impart new vigour to the mind.” Travelling is something which we all love. But even during travel, we have to clinch what clothes we want to wear. As it is very much important for us to be comfortable even during travel. These are some of the garbs you might want to take a look to determine from.

Dress by default – You never want to dress up like a bum or a hobo to go on a journey. You won’t want to overdo your look, but you won’t even want to look like someone who just woke up from the bed.

Dress up comfortably- Dressing up comfortably is a must. You won’t want to wear your tight jeans for travelling. Wearing some trousers, joggers who have some room in them are ideal to wear for a journey. Wearing fitting t-shirts or shirts in which we feel tight is never comfortable to wear for an expedition. It would be best if you go with your loose tees to wear for a trip.

Use quality luggage – Luggage is a vital thing for your travel. You would always want a luggage which would keep your clothing safe, keep you organized and at last your luggage should be able to take thumping here and there and still protect your gadgets. Luggage should be easy to carry and light in weight.

Comfortable shoes – Wearing comfortable shoes is as crucial as wearing a comfortable attire. You can never expect to have a comfortable journey wearing your heels or wedges or even your many straps boots. Wearing sports shoes & sneakers is the best option to go with other than slippers/floaters. Both slippers and shoes would be very comfortable for you to wear and remove whenever you wish without doing much work.

Some travelling tips and tricks that’ll help you a lot -

Pack less: Do you really need six pairs of heels, an iron and 6 jeans? Travelling with the least luggage should be your goal. Take less and you’ll travel faster and easier if travelling by flight then even cheaper.
Learn a little: Learning a new language never hurts. So learn few words o the local language and have the courage to use them. Just a few words will go a long way; locals tend to warm to those who try communicating to them in their own tongue.
Hoodie: Always pack a hoodie in your luggage. Hooded tops make excellent travel garments, just slip up your hood to retreat from the world of noise and light when you want to sleep.
Bring your earplugs: If silence is golden, then ear plugs are worth their weight in platinum. For a long trip, invest in some good noise cancelling headphones. They are worth every penny to tune out a noisy road, snoring man or chattering people.
Pack reading stuff: Always pack some stuff that you can read on your long journey, be it a paperback or Kindle. Kindle are made for long travels, no more carrying heavy paperbacks, increasing your luggage weight and have many books to read.
Roll your clothes while packing rather than folding them.
Carry Sun glasses & Sun Screens to take care of yourselves from intense sun beams
Carry little extra cash: Always carry cash, while travelling. Not too much as it can get stolen and you’ll always have ATM to take out some cash. Carrying some cash is required as what if the ATM you go to stopped working or doesn’t have cash. So have some cash with you that you can use when necessary.
Keep balm / Mosquito repellent: Balm not only soothes your sore muscles after a lot of travelling but also works as an insect repellent, mosquito repellent is other must have in the travel.
Wake up early: Rise before sunrise, it’s a magical time for clicking photos due to soft diffused light. Have the best attractions to yourself while avoiding crowds.
Don’t feel embarrassed: Even if you do something embarrassing, don’t feel embarrassed. Laugh at yourself with others. Don’t be afraid if things are screwed up. You will definitely look like a fool while travelling to new places. But it’s worth enjoying every moment.
Take a lot of photos: Great photos are ultimate souvenirs. You meet those people once so capture with your camera in a form of photo.
Back up: Keep a backup of your documents like passport, driver’s license, etc. backup your files and photos of your computer on an external hard drive and online with some storage in the cloud. You never know when your laptop, wallet or luggage might get stolen.
Get lost: Write down the name of your hotel so you can catch a taxi back if needed, then just pick up a direction and start walking. Explore the place on your own. You’ll get to see how people live and work in different regions, the actual part of the town with your own eyes rather than other tourist or someone else’s eyes.
Eat local food: Going to a new place and not eating their local food, that’s absurd. Go, eat and explore their taste and delicacies.
Break out of your comfort zone: Go on a solo trip. Break out of your comfort zone, meet new people, interact with them, learn from them and make some lifetime memories.